Survey Results:
2012 vs. 2011 Holiday Marketing

2012 vs. 2011 Holiday MarketingBronto Software and Retail Systems Research have just published survey findings of 179 retailers regarding their holiday 2012 online marketing plans.  

The report includes quantitative findings on:

  • What percentage of the overall 2012 online marketing budget will be spent during the holiday season
  • What percentage of the 2012 holiday marketing budget will be spent on email, mobile and social marketing
  • What technology upgrades were made this year
  • Promotions and timing planned for the holiday marketing

Retailers, find out what your peers have budgeted and forecasted for 2012. Download "Loading the Sleigh: Marketers' Plans & Expectations for the Holiday Season."

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