The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy

With so many choices, channels and constraints how do you prioritize your budgets and resources to maximize the impact of your interactive marketing?

This webinar covers how to: 

  • Get buy in from key stakeholders
  • Construct concurrent or consecutive programs so they support and enhance each other
  • Prioritize efforts across channels based on what really matters
  • Separate test budgets from working budgets
  • Develop and execute actionable dashboards
  • Deciding which channels make sense for the audience and content


 Robin Neifield, CEO, NetPlus Marketing

Robin is the CEO and cofounder of NetPlus Marketing Inc., a top 50 interactive agency. Robin is a frequent speaker at national industry events, including ClickZ,, OMMA, Ad:Tech, SES, Online Marketing Summit, and Thunder Lizard conferences and is a sought-after resource for industry and business publications for her insight and advice on such topics as digital strategy, social media marketing and behavioral targeting.


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