How will you maximize sales from your email marketing program this year? While levers like A/B testing, mailing frequency and segmentation can help optimize existing programs, new revenue streams come from incorporating new strategies.
Not knowing where to start can be challenging and frustrating.
The white paper, Uncovering Missed Revenue Opportunities, steps retail marketers through each phase of the customer lifecycle, outlining consumer behavior along the way and identifying revenue-generating programs you can implement immediately.
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