Critical Questions to Ask Your Commerce Marketing Automation Vendor
What you'll learn:
Strategic marketing and IT leaders are looking for ways to streamline marketing technology solutions, but are struggling to understand technology needs beyond basic functionality. This paper lays out a framework to help you identify commerce marketing automation platforms that best meet your needs.
Five essential qualities of a marketing automation solution.
Questions that reveal a vendor’s limitations on integration and support.
How a marketing solution vendor’s approach to integration and scale can affect your business.
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