Harnessing the Power: How Retailers Collect and Use Purchase-Related Data


Purchase Related DataData about your buyers is extremely valuable. It can be used for targeted remarketing that drives repeat purchases and engaged, loyal customers. When it comes to collecting and using data related to purchases on your site, how do you compare?

RSR Research and Bronto Software surveyed retailers on purchase-related data. The report, "Harnessing the Power: How Retailers Collect and Use Purchase-Related Data," serves as a benchmark for retailers on:

  • Collecting product-level site browsing data
  • Using data to trigger automated emails such as abandoned cart reminders
  • In-purchase and post-purchase marketing activities

Find out how you could be leveraging the power of purchase-related data in your marketing.

Download the Report!

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